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Renaming During M&A
Six points to consider when selecting or creating a new brand name as a result of M&A activity
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Six points to consider when selecting or creating a new brand name as a result of M&A activity
Why brand components are critical for any M&A deal and how they can lead the way to unlock value post-deal.
Understanding and uncovering brand value early in the M&A process is critical. Here are the five specific values you and your team should know and why